A scheme on labelling of environment - friendly products
An earthern pot has been chosen as the logo for the Ecomark scheme in India. The familiar earthern pot uses a renewable resource like earth, does not produce hazardous waste and consumes little energy in making. Its solid and graceful form represents both strength and fragility, which also characterises the eco-system.
As a symbol, it puts across its environmental message. Its image has the ability to reach people and can help to promote a greater awareness of the need to be kind to the environment. The logo for the Ecomark Scheme, signifies that the product which carries it does the least damage to the environment.